Small Market Media Must Identify Specific Needs For Digital Transformation Success

Posted Tuesday, January 14, 2020 7:57 am

Dietmar Schantin | INMA

At the big international news media conferences, everyone anticipates the blockbuster presentations by the well-known national and international companies that drive the industry’s digital transformation.

But not every media company is a big one, and what applies to the giants might not apply in local markets.

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Small Market Media Must Identify Specific Needs For Digital Transformation Success

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