Small Market Paper Strives to Survive COVID-19


The Cushing (Okla.) Citizen has had many owners since its first issue came off the press in 1895. Today, (along with two other nearby publications), it is in the capable hands of J. D. Meisner, who purchased the paper with his wife, MaryLee, one month before COVID-19 wreaked havoc on the local economy. After downsizing, J.D. now maintains profitability while still serving his three small markets. Even while providing most of the management functions of writing, editing and selling ads, he still carved out some time to create a widely popular activity page along with MaryLee to help provide a critical benefit to the remedial students that she teaches in the local school system.

In this segment of E&P Reports, publisher Mike Blinder goes one-on-one with Citizen publisher J. D. Meisner to discuss small market survival during challenging times, along with their new homegrown activity page product that local readers are loving.


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