Snapchat Discover Publishers See Viewership Drop By a Third After Platform Tweaks

Posted Friday, December 2, 2016 10:00 am

Sahil Patel | Digiday

For Snapchat Discover media publishers, the platform giveth and the platform taketh away.

Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop.

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Snapchat Discover Publishers See Viewership Drop By a Third After Platform Tweaks

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