Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

By: Nathaniel Mott | PandoDaily

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major departure from the company’s ephemeral beginnings.

Discover separates content into a variety of “channels” from media organizations like Comedy Central, Vice, National Geographic, and other well-known publishers.