Snapchat partners with 40+ newsrooms on new automated product

Posted Thursday, April 14, 2022 7:01 am

Sara Fischer | Axios

Snapchat is rolling out a new product that aims to make it easier for news publishers to upload their content in real time as stories break, Axios has learned.

Why it matters: The update dramatically lowers the barrier to entry for news publishers — especially at the local level — to publish on Snapchat.

Details: Beginning Tuesday, more than 40 news publishers from around the world will begin using a new feature called Dynamic Stories that lets them publish stories to Snapchat using RSS feeds, a spokesperson told Axios.

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Snapchat partners with 40+ newsrooms on new automated product

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