Snapchat Stops Autoplay, Marketers Grapple with Declining View Counts

Posted Wednesday, October 26, 2016 12:45 pm

Yuyu Chen | Digiday

When venture capitalist Hunter Walk tweeted on Sunday that views on his Snapchat Stories has dropped by 33 percent since the platform started removing its autoplay feature on Oct. 7, he struck a chord.

Twitter user Alex Brooks commented that the brand he is working for has seen a 35-40 percent drop in views, as well.

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Snapchat Stops Autoplay, Marketers Grapple with Declining View Counts

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