Snapchat Stories: Here’s How 6 News Orgs Are Thinking About the Chat App

By: Joseph Lichterman | Nieman Lab

When Sam Sheffer, The Verge’s social media editor, launched the site’s Snapchat account at the end of July last year, he meant it to be a small-scale experiment.

“I only promoted it on my personal Twitter account,” Sheffer told me. “I didn’t make it an official thing that it was our account, I just told my followers, ‘Hey guys, I’m going to be doing this thing. Follow if you want to.