Snapchat Tweak Boosts Traffic for Publishers

Posted Tuesday, July 28, 2015 7:43 am

Lucia Moses | Digiday

Snapchat is getting more love from publishers since it changed its design to make content more conspicuous. The messaging app popular among teens launched its Discover feature in January with 11 publishers, but users had to swipe twice to get to their content, making it difficult to, well, discover.

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Snapchat Tweak Boosts Traffic for Publishers

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