Snapchat Wants to Let Users Subscribe to Their Favorite ‘Discover’ Publishers

Posted Friday, February 12, 2016 9:45 am

Kurt Wagner | Re/Code

Snapchat is working on new plans to boost traffic to the publishers that use its “Discover” platform.

The company has been telling publishers using Discover that it plans to let its 100 million daily active users subscribe to their favorite channels, which are run by big media brands including Vice, ESPN and CNN. Right now, Snapchat users have to seek out Discover channels, which are generally segregated in a separate screen on the messaging app.

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Snapchat Wants to Let Users Subscribe to Their Favorite ‘Discover’ Publishers

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