Snapchat Wants to Stop Sharing Ad Revenue with its Media Partners

Snapchat says it’s done sharing with media companies.

The red-hot messaging app wants to make a major change in the way it works with companies that supply it with content for its “Discover” section.

Instead of sharing ad revenue that section produces, Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself. It’s the same model that TV networks use when they buy programming.

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