Snapchat’s Beta Test of Its Reach and Frequency Tool is Helping Media Buys

Posted Wednesday, May 16, 2018 10:15 am

Kerry Flynn | Digiday

Facebook’s copying of Snapchat has contributed to the latter’s downfall. Now, it’s Snapchat’s turn to borrow from Facebook’s playbook.

Snapchat launched a reach and frequency tool in April that allows marketers to buy Snap ads for a set CPM if planned in advance, akin to TV buying.

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Snapchat’s Beta Test of Its Reach and Frequency Tool is Helping Media Buys

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