By: Ryan Lawler | TechCrunch
You remember Snow Fall, don’t you? It was that awesome interactive reporting piece by The New York Times that everyone talked about for a week.
It was called “the future of online journalism.” It was praised as a way for The New York Times to courageously battle back against online upstarts like Buzzfeed and their non-serious cat spreads. Or to not change the company’s fortunes at all.
The New York Times spent months and had an entire team working on the creation of Snow Fall, and it shows. But what if I told you that you could recreate the same interactive experience in just about an hour? You’d like that, wouldn’t you?
Well, The New York Times wouldn’t.
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