Chava Gourarie | CJR
For media organizations, launching a successful podcast often takes more than two witty hosts, a microphone, and an iTunes feed. Unless an outlet already has the expertise and resources, creating great audio journalism can be daunting. Podcasting is still a nascent medium, without standardized ways to advertise, track listeners, or make money. Modes of production, promotion, distribution, and hosting are continually in flux.
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