Sobering Reality For News Outlets: Your Readers Are Somewhere Else 99 Percent of the Time

Posted Thursday, June 6, 2019 12:51 pm

Mark Jacob | Nieman Lab

Here’s a question for local news producers: What are your readers doing when they’re not visiting you?

That’s the question asked by Northwestern University’s Spiegel Research Center in an eye-opening study of three metro news websites, based on data from the media analytics company Comscore.

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Sobering Reality For News Outlets: Your Readers Are Somewhere Else 99 Percent of the Time

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