YouTube and its stable of creators appear to have won the battle for television viewers. The fight for big TV ad budgets is another story.
Google’s goliath video platform took over as the most-watched video provider on U.S. TV sets early last year, according to Nielsen data. People watch YouTube on televisions an average of 182 million hours a day, more time than Disney accumulates across its ABC broadcast network, its cable portfolio including ESPN and its streaming services combined, according to Nielsen. ...
The rapid shift in viewership toward YouTube, however, hasn’t been matched by a commensurate movement in spending among many big brands, according to marketers, YouTube creators and others.
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