Across the country, local news publishers and broadcasters are finding that the quick load times and immersive storytelling features of Instant Articles help readers engage with their content more than ever before. Whether it’s two-year old digital upstart Billy Penn, TEGNA Media, which owns and services 46 television stations nationwide, or Gray Television, a company that started as an Albany newspaper in 1897, local publishers believe regional content is uniquely suited for Facebook.
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