Some Publishers Reject FLoC, While Others are Open to Testing the Controversial Tech

Posted Monday, April 26, 2021 10:58 am

Kate Kaye | Digiday

Privacy concerns, potential discriminatory categorization of people and data control have some publishers including The Guardian joining web browsers in blocking Google’s cookieless tracking and ad targeting method, FLoC. Meanwhile, The New York Times is among publishers open to testing FLoC, or Federated Learning of Cohorts...

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Some Publishers Reject FLoC, While Others are Open to Testing the Controversial Tech

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