Some Publishers Worry About Viability of Branded Videos on Facebook

Posted Thursday, August 25, 2016 7:49 am

Mike Shields | Wall Street Journal

Media companies are amassing increasingly large audiences for video on Facebook , allowing them to make more money from producing and distributing videos paid for by advertisers.

But the more popular video becomes on the social network, the more some publishers worry about how Facebook’s policies will evolve regarding such branded content videos.

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Some Publishers Worry About Viability of Branded Videos on Facebook

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