GroupM, WPP’s media investment arm, successfully concluded SourceCode by Group M, one of its annual APAC ad and marketing conferences that brings together global rainmakers in the advertising and marketing industry.
Here are 3 big themes distilled from three days of virtual conversations that captivated almost 500 brand and agency stalwarts. As marketers head full throttle towards a new future in a cookie-less world where virtual becomes the new reality, how can brands and agencies reimagine their operations and strategies to continue delivering exemplary growth?
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