South Bend Eyes Notre Dame, Native Ad Plans

Posted Monday, October 13, 2014 10:39 am

By: Michael Depp | NewsNetCheck

Notre Dame sports is in the DNA of South Bend, Indiana, where more is definitely more.

That’s why Kim Wilson, publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture. It’s a move she hopes raises the digital bar across the rest of the paper’s efforts as user expectations continue to climb.

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South Bend Eyes Notre Dame, Native Ad Plans

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