South China Morning Post Appoints Qin Sheng to Lead Its People Department


The South China Morning Post announced today the appointment of Qin Sheng as Senior Vice President, People Department, to lead its people-focused strategies and to build a vibrant and diverse work environment.

Following SCMP’s rapid growth and transformation into a global digital media organization, Sheng’s appointment sharpens the company’s focus on enhancing the employee experience and bringing innovation and analytics to people-first programs. Sheng’s responsibilities include overseeing the People Department’s strategy and planning, driving learning and growth initiatives, as well as supervising employee engagement and organizational development.

“We are delighted to have Sheng join our leadership team. The coronavirus pandemic has introduced new challenges and new opportunities in the workplace, and Sheng’s expertise and experience will help elevate SCMP’s value-driven culture, people-first strategies, and overall employee experience,” said Gary Liu, SCMP’s Chief Executive Officer.

“It is an exciting time to join a leading media company that embraces digital transformation initiatives while placing a strong emphasis on values, communication and an overwhelming dedication to building its people. I am looking forward to working with a purpose-driven team and am thrilled at the opportunity to take our organizational culture to new heights,” said Sheng.

With a track record of more than 15 years in luxury retail and consumer industries, Sheng brings a wealth of experience in leadership with several international organizations.

Sheng previously served on the leadership team at H&H Group as Group Senior Director of People & Culture. She oversaw major organizational changes and led the alignment of global HR practices. Prior to that, she was the HR Director at LVMH Fashion Group Asia Pacific, where she improved HR efficiencies with an analytic approach to talent management and budgeting across multiple brands and markets. She also introduced digital initiatives for employee experience and deployed diversity programs at LVMH.

Qin Sheng’s appointment is effective from 31 August and she will be based at SCMP’s global headquarters in Hong Kong.


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