Spanish-Language Publisher ImpreMedia Creates Digital Subsidiary

By: E&P Staff ImpreMedia, the nation's biggest Spanish-language publisher, has spun off a company to handle all its online ventures.

ImpreMedia Digital LLC will be tasked with aggressively expanding the chain's digital business, said ImpreMedia Chairman and CEO John Paton.

"We will develop the new sites internally as well as through acquisition," Paton said. Among ImpreMedia newspapers are El Diario La Prensa and Hoy in New York City, and La Opinion in Los Angeles.

Arturo Duran was named ImpreMedia Digital's CEO. He most recently was president of interactive and business integration for CanWest Mediaworks, which launched a suite of online classified sites that grew to the largest in Canada.

Mary Zerafa, who had been appointed general manager of ImpreMedia's digital efforts in March of 2006, was named vice president, strategy of ImpreMedia Digital.

"Hispanics online are an under-served market and serving this market requires an innovative approach," Duran said in a statement. "ImpreMedia assets are the perfect entry points to help build this new robust community."


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