Spanish Publisher El País Drove Nearly 1,000 Bot Subscribers Over French Election

Posted Friday, May 12, 2017 10:45 am

Lucinda Southern | Digiday

When it comes to Facebook Messenger bots, more specific topics lead to more subscribers.

Since September, Spanish publisher El País’ Facebook Messenger bot — which has had at least 10,000 subscribers, although some have unsubscribed — has delivered automated news updates to followers each time something is posted to El País’ site.

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Spanish Publisher El País Drove Nearly 1,000 Bot Subscribers Over French Election

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