How are commissioning editors navigating an environment where anybody can generate an AI alter ego and produce articles at the push of a prompt? On the other hand, how is the ease with which text and images can be created affecting freelancers themselves?
With these questions in mind, I put out an open call to our audience in the hope of hearing from freelancers and commissioning editors on how their day-to-day is changing because of GenAI.
A total of 45 freelance journalists and commissioning editors responded.
The responses surprised me, with many more freelancers than I expected writing in to say that GenAI has helped make them more organized and efficient. There were still some sceptics. But the overall picture was one of an industry slowly adopting GenAI, albeit with caution and caveats.
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