Spider-Man Returns to Newspapers in '06

Posted Friday, December 23, 2005 12:00 am

By: E&P Staff News America Marketing and Marvel Entertainment are teaming up to distribute collectible editions of "Amazing Spider-Man" in Sunday papers beginning in late summer 2006.

The re-issue of the series will start with the original first comic book published in 1963.

"In a time of fragmented interests and attention spans, advertisers see this as a unique opportunity to reach both parents and their children, who have a significant influence on family buying decisions," said Paul V. Carlucci, chairman and CEO of News America Marketing, in a statement.

The circulation for the Spider-Man series will be 10 million across metro markets. Each original book will be split in two, published on consecutive weeks, with 46 publication dates a year. News America Marketing's network includes about 1,100 newspapers.

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Spider-Man Returns to Newspapers in '06

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