Spokesman-Review’s Multi-Platform Subscription Model Adds Revenue, Readers

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By: Anne Potter | INMA

Newspapers love core readers — our loyal, longtime fans of the print edition. But as this group dwindles, a new group of digital readers is craving new ways of accessing the news.

To offer something better for everyone, The Spokesman-Review flipped its current subscription model on its head with its “Connected” packages.































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