Sports Illustrated, the Brand, is Sold for $110 Million

Posted Tuesday, May 28, 2019 8:10 am

Marc Tracy | New York Times

The intellectual property of Sports Illustrated, the magazine whose monumental covers and narrative voices have helped define American sports since its debut 65 years ago, has been sold for $110 million to Authentic Brands Group, in an unusual transaction that suggests the magazine’s most coveted asset is its brand.

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Sports Illustrated, the Brand, is Sold for $110 Million

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