Sports Publisher GiveMeSport Built a Tech Platform to Facebook-Proof Its Audience

Posted Friday, June 23, 2017 11:45 am

Jessica Davies | Digiday

Online sports publisher GiveMeSport prides itself on how quickly it can adapt to Facebook’s algorithm changes. The U.K.-based publisher has built its own tech platform to teach its writers the best social tactics — a strategy it hopes to build on since it was acquired by Canada-based AI firm Breaking Data in December.

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Sports Publisher GiveMeSport Built a Tech Platform to Facebook-Proof Its Audience

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