'St. Pete Times' Focuses on Local Business

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By: Lucia Moses Readers of Florida's St. Petersburg Times found a new emphasis on personal finance and local faces in the paper's redesigned business sections on Sunday and Monday, starting Jan. 5.

In replacing The Wall Street Journal Sunday pages, the Times' new "Money" section includes a "Kids & Money" column and interviews about local residents' personal-finance strategies.

The Times switched its Monday business-section from a tabloid to a broadsheet format, and expanded its technology coverage. The section's name change to "Tampa Bay Business" from "Business Times" reflects the paper's regional coverage.

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