'Star Trib' Signs Web Deal With TV Outlet

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By: E&P Staff The Star Tribune Minneapolis and 5 Eyewitness News have announced an online partnership. Both media properties have agreed to share content while cross-promoting their respective sites.

The Star Tribune will benefit from the broadcast station's video expertise while the TV station will gain content from cars.com and apartments.com among other classified-related sections.

The Star Tribune is owned by The McClatchy Co. 5 Eyewitness News (KSTP-TV) is locally owned and operated in Minneapolis/St. Paul.

In a statement, Star Tribune Publisher and President J. Keith Moyer said the deal would give advertisers more reach.

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