Star Tribune Promotes Two Executives in Circulation and Marketing

Star Tribune Media Co., Minnesota’s largest media company, today announced it has promoted two executives to lead its circulation and marketing initiatives.   Arden Dickey was named senior vice president of circulation, and Steve Yaeger was appointed Star Tribune’s vice president and chief marketing officer.   Both executives report to Mike Klingensmith, publisher and CEO. Dickey now oversees all areas of circulation, including financial and operational areas in home delivery, single-copy sales, and customer service. He also is responsible for the paper’s vehicle fleet operations.   Dickey joined the Star Tribune on a full-time basis in 2012 after several years as a consultant to the company. Over the course of a distinguished multi-decade career, he’s held a variety of managerial/executive positions for Knight Ridder and The Miami Herald.   Yaeger is now vice president and chief marketing officer and will continue to direct efforts that unite consumer promotions and marketing with the brand, advertising, public relations, research and niche product activities he has managed since joining the company in 2012.   “These well-deserved promotions reflect the outstanding contributions that Arden and Steve have already made,” said Mike Klingensmith, publisher and CEO.  “Bringing all of Star Tribune’s marketing activities under the same umbrella will strengthen our brand consistency and enable us to take a broader view of the marketing programs and partnerships we can build with our advertisers and partners. Arden and Steve and their teams will be better positioned to redouble our efforts in loyalty and retention marketing and customer service. We’re fortunate to have two talented professionals within our company to assume these expanded roles.”   About Star Tribune Media Company   Star Tribune Media Company LLC is a locally owned, award-winning media company serving Minnesota and the upper Midwest. With the seventh-largest Sunday and 12th-largest daily circulation newspaper in the U.S., the most-visited local website, a range of home-delivered advertising solutions, and a popular arts/entertainment publication and mobile app, Star Tribune reaches more consumers than any other Minnesota media brand. For more information, visitwww.startribunecompany.com.