The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the sustainability of high-quality journalism during this critical time. While many advertisers have decreased or ceased their spending on digital advertising altogether due to the adverse economic effects of the COVID-19 pandemic, others are using keywords to block their ads from appearing on COVID-19-related content.
Alliance President & CEO David Chavern said, “News organizations are working tirelessly to provide reliable and trustworthy information to their communities; a life-saving service at this unprecedented time. Keyword blocking serves to punish publishers for this very same coverage, with potentially catastrophic effects.”
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