Today the Department of Justice (DOJ) filed its highly anticipated antitrust lawsuit against Google for its dominance in advertising and violation of the Sherman Act. This monumental lawsuit is based on years of investigation and claims against the dominant monopoly. Alleging instances of “tying” its products, Google’s ad exchange and ad server, has a detriment to those who produce the content on what was once a free and open internet.
“This marks an important day in our history where a dominant monopoly is being charged for blatantly anticompetitive behavior in the digital advertising market. This behavior impacts consumers’ data, prices, and the quality of information they receive, while journalism struggles to provide valuable and critical content that informs and enriches communities across the country,” said News/Media Alliance Executive Vice President & General Counsel Danielle Coffey.
For many years, the News/Media Alliance has sounded the alarm on this issue through testimony and written filings, including its white paper, “How Google Abuses Its Position as a Market Dominant Platform to Strong-Arm News Publishers and Hurt Journalism,” published in 2020 and revised in September 2022, which substantiates Google’s dominance in the marketplace, including member news publisher accounts of anticompetitive practices. Google’s take from publishers is up to 70 percent of every advertising dollar received. This has a significant impact on what news publishers and magazines receive for their content.
Coffey continued, “Along with this antitrust lawsuit, legislation like the Journalism Competition & Preservation Act (JCPA) is sorely needed to address these marketplace imbalances. The lawsuit draws a direct nexus between the anticompetitive practices and those who are harmed, notably the free press. We applaud the DOJ and various states that have filed this historic case during a time of critical importance to our industry and others impacted by these practices.”
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