Stavanger Aftenblad’s Comment Campaign Goes Viral in Effort to Reduce Churn

Posted Tuesday, October 8, 2019 11:00 am

Siri Holstad Johannessen and Tor Anders Voldsund | INMA

It’s easy to sell something: Just lower the price enough. But this price race to the bottom is not a sustainable or comfortable place to linger.

What is much more challenging, but more rewarding, is to drive sales through long-term brand building. It is by creating sustainable income that you prove yourself as a business.

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Stavanger Aftenblad’s Comment Campaign Goes Viral in Effort to Reduce Churn

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