Studenmund leaves LA Times

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By: Lucia Moses Barely two months since she was named to the job, Jaynie Studenmund has resigned as chief marketing officer at the Los Angeles Times, citing "personal and family reasons."
Studenmund, 44, who also held the titles of senior vice president and general manager/sections, announced her departure Feb. 24. She was promptly succeeded by Jim Helin, 56, president of the Times' national edition, who, in an employee bulletin, lauds Studenmund's "contributions and leadership" in reorganizing the marketing department.
He adds that with a new marketing team in place, "we are going to rethink and redirect the way we market, sell, and advertise our products in pursuit of revenue and readership."
In a separate announcement, Times president and CEO Kathryn M. Downing calls Studenmund a "top-notch marketing executive and fine person, but we understand her reasons and we wish her a very happy and rewarding future." Downing, who was hired in mid-January, had been a banker, serving as vice president of Home Savings of America's retail banking division and previously was with Great Western Bank as executive vice president.
Studenmund and Helin did not immediately return phone calls. Times spokeswoman Laura Morgan told E&P that Studenmund had decided that she "needs a break and was going back to being a full-time mom. She had been through two mergers in her previous jobs. I believe she feels she needs some time off." Studenmund is married and has two small children. The shake-up in the marketing department stems from publisher Mark Willes' drive to integrate it with news sections, a process that has been in place for several months.
General managers, who will report to Helin, have been appointed for various editorial sections of the newspaper, including Southern California Living, Business, Sports, Travel, and Metro. "The GMs," says Helin, "will lead their teams in setting clear, strategic, achievable goals in conjunction with their editorial, marketing, and advertising partners."
?(Editor & Publisher Web Site: http:www.mediainfo. com) [Caption]
?(copyright: Editor & Publisher February 27, 1999) [Caption]

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