Study: 69% of Marketers Believe that Native Advertising Is Valuable

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By: Adweek

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part of New York-based 614's multilayered report entails survey results from 400 digital marketers. W

hile the grand majority of those queried find native to be important, a much smaller percentage thinks the ads will take over tech marketing.

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