A new survey of American’s media habits find that 90% access YouTube on a typical weekday versus 79% for streaming services and 73% for Live TV.
Even so, they typically spend more time with streaming services (one hour and 49 minutes) versus YouTube (one hour and 46 minutes) and Live TV (one hour and 31 minutes), according to Attest.
Very notably, Attest’s 2026 Attention Economy Report, based on surveys of 1,000 U.K. and 1,000 U.S. adults alongside five years of tracking data, found that creator content is now more popular than streaming or TV.
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