Study: Consumers View Social Marketing As Invasive

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By: Mark Walsh | MediaPost.com

Marketers often tout social media as a channel that allows them to reach consumers with messages seamlessly tailored to their interests and social interactions. But nearly two-thirds (64%) of people say they “hate” when a company targets them through their social networking profile, and 58% agree that social media marketing is invasive, according to a new study.































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