Study: Mainstream Sites Have Almost Double the Ad Tech As Fake News Sites

The spread of fake and misleading news has shown a light on how its producers have thrived by plugging into the programmatic ad system.

But a new study shows that in fact, mainstream media sites are far bigger users of ad tech, which is blamed for eroding the user experience and ultimately contributing to ad blocking. Mezzobit, a tool that lets publishers audit ad tech on websites, found that mainstream news sites have almost twice as much third-party technology as the fake or misleading news sites.

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