Study: More Than Half of All Ad Blocker Users Would Disable Them to Read Content

Posted Wednesday, March 2, 2016 10:30 am

Lucinda Southern | Digiday

The latest IAB/YouGov study on the state of ad blocking in the U.K. contains more bad news for publishers — and a few glimmers of hope. While it finds that the number of people using ad blockers has increased to 22 percent, it also shows that over half of users are likely to disable blockers in exchange for content.

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Study: More Than Half of All Ad Blocker Users Would Disable Them to Read Content

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