Study: People Devote More Time Online to Content Than E-mail

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By: E&P Staff The Online Publishers Association issued a new study today that reports that people now devote more online hours to content than e-mail or other communications, a reversal from just four years ago.

Currently, Web users spend 47% of their time online on content sites, up from 34% in 2003. E-mail, on the other hand, draws just 33% of people's online time today, down from 46% four years ago.

The OPA attributes the shift to a variety of reasons, including more quality offerings, the growth of Web video, people's tendency to go online for news, and increased broadband penetration. The OPA highlights people's desire to learn more about breaking news as one key driver.

Another likely reason for the shift is the growth of Web video sites, ranging from YouTube to Joost to TV networks' own sites.

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