Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms

By: Christopher Heine | AdWeek

Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by Womensforum.com, which surveyed 2,200 moms.

Good old-fashioned print ads (78 percent) and supermarket circulars (65 percent) take the lead when it comes to how mothers find coupons, while 55 percent of those questioned said they often get coupons online, too.