Study: Push Alerts Encourage News App Users to Actually Open the App

Posted Friday, October 28, 2016 9:45 am

Joseph Lichterman | Nieman Lab

File this under Obvious But Still Worth Having Data On: Mobile news app users who allow push notifications open the news apps significantly more often than those who don’t allow notifications, according to a study out Thursday from the Engaging News Project at the University of Texas.

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Study: Push Alerts Encourage News App Users to Actually Open the App

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