Americans find it harder to stay informed about their neighborhoods, towns and cities than about national and international news, according to a new study released by the Civic Information Needs Census (CINC).
CINC is a research program housed at Civic News Company and operated in partnership with Embold Research. It is designed to give newsrooms, libraries, government agencies, community groups and funders data-driven insights to strengthen local information services.
The survey of 1,765 registered voters nationally found 44% report difficulty getting information about their neighborhood, compared to just 26% for national information and 30% for international — what the CINC calls the “Proximity Paradox.” Across topics from local politics to transportation, there was a 21 to 46 percentage point gap between the percentage of people who say a local topic is important and the percentage satisfied with the information available.
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