Study: Rich Media Boosts Site Clicks Three-Fold Compared to Standard Banners

Posted Monday, July 9, 2012 12:17 am

By: Alexander Schwartz | Publishing Executive

According to a study by MediaMind, a digital advertising company, ads featuring rich media (animation, video, and a high level of interactivity) are much more likely to produce click-throughs to advertisers’ websites compared to standard banners. The study analyzed 24,000 creatives with more than 12 billion impressions served in North America between July and December 2011.

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Study: Rich Media Boosts Site Clicks Three-Fold Compared to Standard Banners

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