NEW YORK — Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO.
The study found that women’s sports ads generated 15% more impact than the average ad on primetime broadcast and cable, marking the second consecutive year this programming has exceeded the benchmark.
From NCAA basketball, lacrosse and gymnastics to U.S. Open tennis and the WNBA, women’s sports are an exciting and rich platform for brands aiming to connect with highly engaged audiences and drive tangible consumer action.
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