Styria Profits From Marketing Its CMS to Other Media Companies

Styria didn’t develop a CMS with the idea of monetisation in mind. Here are the steps that led from in-house innovation to the profitable Styria Digital Services.   OK, let’s be clear about one thing: In media business, content is king. Everything else? Well, that’s a new revenue opportunity. This is a story about one media company branching out into the digital world by developing and marketing its own CMS (content management system), responsive Web sites, and apps.