Successes worth recalling p.5

By: Carlo Vittorini SUBSEQUENT TO YOUR article (March 8, pp. 24-25) on Parade being selected by the Bergen County, N.J., Record's readers as their preferred Sunday magazine, a number of people have inquired about the quote you used, " 'Enough is enough. How many markets do you need to prove that Parade is preferred?' said Vittorini."
Apparently, space limitation precluded your using the results from three similar 1996 competitions, in Baltimore, Long Beach and San Jose. In all cases Parade won by substantial margins, as we did in Bergen.
Incidentally, the referenced USA Weekend victory in the Los Angeles Daily News took place in 1992.
?(Vittorini is publisher of Parade magazine) [Caption]


No comments on this item Please log in to comment by clicking here