'Sun' of Baltimore Joins Movement to Front Page Section Ads

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By: E&P Staff Another Tribune Co. paper announced it will run front-page ads on some of its sections. The Sun in Baltimore followed the lead of sister publications the Chicago Tribune and the Los Angeles by allowing advertisers front-page positions in the Business and Sports sections.

And like the previous papers, the Sun's editorial management said there are no plans to run ads on the front page as of now.

John Patinella, general manager and senior vice president at the Sun, told the paper that the front-page sectional ads will be "premium positions" that will cost more than ads running inside the sections.

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