Sunday Newspaper Ad Battle To Benefit ITV And Others By More Than £10m

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By: Mark Sweney | The Guardian

The launch of the Sunday Sun has sparked a battle for the weekend newspaper market that will see more than £10m in extra advertising money spent in the coming weeks, benefiting hard-pressed media companies and in particular ITV.

The UK's biggest advertiser-funded broadcaster will take the lion's share of the new advertising money flooding the market as News International and rival Sunday tabloid publishers seek to promote their titles.
































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